Our top 6 marketing tools that help you work smarter, not harder
work smarter, not harder
With 2023 ramping up, we thought it was the perfect time to share the tools that have given us time back, so that we can spend less time fussing and more time focusing on our clients.
Is there any better feeling than bulk scheduling content for your clients? We don’t think so! Get ahead with the best scheduling content app that there is, Sprout Social. Sprout Social allows you to link all your accounts to make posting across clients’ social platforms convenient and stress-free. It also has built-in reporting so you can analyse and assess how well your content is performing and optimise where necessary!
Top tip: Sprout can also resize images, so wave goodbye to low-res Instagram posts!
With Canva, you can create and manage print and digital content, from social posts to flyers, EDM templates to slide decks – every marketer’s dream! Stay on brand with their customisable colour palettes, making it easy to replicate designs for each platform. With thousands of templates to choose from, even the least design-savvy will be able to get their creative juices flowing on Canva. Think of it as a graphic designer in your pocket – so that your actual graphic designer can focus on the bigger tasks at hand, like flyers, publications, and branding!
Top tip: Canva Pro has stock images included so there is no need to purchase access to Shutterstock!
An email marketing and automation platform that offers it all? Yes please! If you are short on design time, Mailchimp has a range of customisable EDM templates that allow you to focus on what matters the most – the content! And when reporting rolls around, Mailchimp delivers – with all the usual stats available at your fingertips.
Top tip: Before you send a campaign, be sure to test your content so you don't send emails with missing data or broken links
Sick of clicking ‘forgot password?! LastPass is a great way to store your client’s account information and share it in a safe and secure way. It also helps generate new passwords, so you don’t have to think about what special characters to use. Save yourself from future password headaches and download LastPass.
Top tip: Share your passwords securely with your team through the software and update them regularly and or as soon as you receive a compromised password alert.
Monday.com takes the stress out of Monday, and every other day of the week! The flexible platform helps organise and manage all your team’s projects, processes, and workflows in one place. Do you bill your clients by the hour? Monday is one of the few project management tools that has built-in time tracking. Better still, the time-tracking feature is free!
Top tip: Use the task ownership function to assign your team personal responsibilities.
A personal favourite of the NMM team, Grammarly is a fantastic tool that ensures your grammar, spelling and phrasing is as sharp as possible across all your content. This plug-in is perfect for days when you’ve clocked thousands of words and need an extra set of eyes to proofread – after all, all humans make mistakes, but AI technology rarely fails in this department.
Top tip: Download the Grammarly chrome plug-in, so that Grammarly works across all your platforms, including Canva!
Get in touch with NMM today, to find out how we can help manage the ins-and-outs of your marketing strategy!